In a fishing world where candy-colored lures often sell for the price of a Snickers bar, is it realistic to offer a brand that starts at 14 bucks? We say it is for these. Realistic, thanks to reflective finishes designed to flash and attract. Realistic, thanks to blood-red liquid finishes with rattling weights that move these lures' center of gravity to the tail when casting, and then slip to the ideal rattling, vibrating balance point upon retrieval. Freshwater versions sport super-sharp Owner hooks, and saltwater versions sting with gleaming galvanized hooks. For those in pursuit of the toughest fish, Sebile lures have stainless-steel wires from the line loop to the tail hook, ensuring that if the fish escapes, it's not because of bait failure. Actions, sizes and colors are available for all quarry.
From $13.99; www.cabelas.com